Missouri-based customer relationship management (CRM) company, Less Annoying CRM, has been ranked the best CRM software of 2020, by US News. Less Annoying CRM is software built specifically for small businesses, which provides a simple interface at an affordable price point, with plenty of support for users who are new to this type of software.
Launched in San Francisco in 2009, Less Annoying CRM set out with a clear mission: to develop easy-to-use, affordable CRM software. The platform hired its first employee in 2011 and reached its first 1,000 users one year later. Today the company, now based in St. Louis, has more than 22,000 users.
Less Annoying CRM chose St. Louis, as the best place to invest and grow their company for several key reasons. First, the company’s founders were both natives to the area, but more so than that they found in Missouri a support network and affordability that didn’t exist on the West Coast.
Tyler King, one of the founders of Less Annoying CRM, also highlighted the highly skilled and available talent as a key reason for the move.
“In my opinion, the #1 thing that sets St. Louis apart from any other city is the available talent,” said King. “Pretty much everyone seems to agree that the most important thing for any startup to get right is the team, and St. Louis makes that easy.”
The company has seen great success since its relocation to Missouri. In fact, Alex Haimann, head of business development at Less Annoying CRM, highlighted the benefits of his move from Washington D.C. to St. Louis in an article on BusinessInsider.com in 2018.
A CRM system is a type of business-to-business software designed to maintain and strengthen a company’s existing customer relationships and help cultivate new ones. It does this via several different methods, such as lead and contact management. Among other things, a CRM gathers all the information for a potential customer, including contact history, into one location. This allows team members to see the contact history of the potential client and where they are in the sales process.
US News compared the prices, features, third-party integrations, ease-of-use, and access to customer support for each CRM prior to formulating their list. Less Annoying CRM ranked first with a score of 4.3 out of 5 stars. US News highlighted the company’s small business approach, flat fee, and the open access to features enjoyed by all customers.