Kia to introduce hybrid to U.S. market in 2010

Kia announced on Feb. 10 its plans to introduce its first hybrid vehicle to the U.S.

“It will be here before the end of the year and will be available to consumers not just fleets,” said Alex Fedorak, Kia’s director of communications.

Fedorak was unable to say how closely the upcoming hybrid sedan would resemble a concept vehicle called the Ray which is currently being displayed at the Chicago auto show.