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Electric car pioneer Tesla aims for broader market

For well-heeled early adopters of electric-car technology, Tesla has been the car of choice.

The 2,373-pound, two-seat Roadster accelerates from 0 to 60 mph in 3.9 seconds, can reach a top speed of 125 mph (electronically limited) and offers a range of 236 miles. Such supercar performance does not come cheap — a base Roadster costs $101,500 after a federal tax credit.

[Industry Week]