Missouri Partnership announced today that McKenzie Stroot will join the Partnership’s Marketing & Communications team as its first Digital Content Strategist.
In this role, Stroot will oversee SEO strategy, social media, digital content development, e-mail distributions and content and advertising campaigns, supporting the overall Marketing & Communications team in elevating Missouri’s image as a premier business expansion location.
“We are proudly expanding Missouri Partnership with the creation of our new Digital Content Strategist position,” said Subash Alias, CEO of Missouri Partnership. “McKenzie’s deep understanding of digital marketing will support growth of the Partnership while elevating Missouri’s unique business advantages. We look forward to seeing McKenzie bring her skills to our mission.”
Stroot has extensive experience building digital campaigns and driving lead generation in a variety of industries, from healthcare to manufacturing. She combines creative storytelling with a seasoned knowledge of marketing strategy to drive demonstrated results in target areas.
“McKenzie’s role will be critical in amplifying the Partnership’s goals and advancing Missouri’s reputation as an unrivaled place to live and work,” said Janelle Higgins, Vice President of Marketing & Communications at Missouri Partnership. “We’re excited to tap her expertise to continue driving impactful opportunities for business development in our state.”
Prior to her role at Missouri Partnership, Stroot spent several years as a brand manager and a marketing strategist before transitioning to freelance content management supporting sales and e-commerce goals. She graduated from the University of Missouri with a bachelor’s degree in Communication, later completing her master’s degree in Communication Management at Webster University.
“I was impressed by the attitude and energy of Missouri Partnership’s team in their approach to business attraction,” said McKenzie Stroot, Digital Content Strategist at Missouri Partnership. “I am thrilled to weave that ethos into digital stories that shine a light on the unique strengths and culture of Missouri. Promoting our state while helping to stimulate the economy and create jobs is a rewarding experience I look forward to sharing with the Missouri Partnership team.”
About Missouri Partnership
Missouri Partnership is a public-private economic development organization focused on attracting new jobs and investment to the state and promoting Missouri’s business strengths. Since 2008, Missouri Partnership has worked with partners statewide to attract companies that have created 32,800+ new jobs, $1.6 billion+ in new annual payroll, and $6.3 billion+ in new capital investment. Some recent successful projects that led to major investment in Missouri include Accenture Federal Services LLC, American Foods Group, Casey’s, Chewy, Inc., James Hardie, Meta, Swift Prepared Foods, URBN, USDA, and Veterans United.