Missouri Partnership announced today that Janelle Higgins has been promoted to Director, Marketing and Communications.
In this role, Higgins will be responsible for media outreach, video and visual strategy, and general promotion of Missouri.
“Janelle has been an incredible asset to the Missouri team over the past number of years, especially in her work to increase proactive lead generation results,” Subash Alias, CEO of Missouri Partnership, said. “Her experience in television, her understanding of business audiences globally, and her skills as a communicator will all be valuable as she works to take Missouri business attraction to the next level of effectiveness.”
“I am thrilled to have this opportunity to raise awareness about Missouri and its business strengths,” Higgins said. “Missouri is a wonderful place to live and work, and I am looking forward to spreading this message across the world.”
Higgins joined Missouri Partnership in 2014, and most recently served as the Marketing Outreach Manager, leading lead generation efforts for the organization. Prior to her role at Missouri Partnership, Janelle worked as a reporter and anchor at WJFW in Wisconsin, a producer at KOLR-10 in Springfield, Missouri, and as a host and producer at STL-TV in St. Louis, Missouri. She graduated from Southern Illinois University Edwardsville with a Bachelor’s degree in Mass Communications.
About Missouri Partnership
Founded in 2007, Missouri Partnership is a public-private economic development organization focused on attracting new jobs and investment to the state and promoting Missouri’s business strengths. Since its founding, Missouri Partnership has worked with partners across Missouri to attract companies that have created more than 20,000 jobs, more than $1 billion in new annual payroll, and more than $2 billion in capital investment.
Missouri Partnership works in partnership with the Hawthorn Foundation, the Missouri Department of Economic Development, the State of Missouri, and economic development agencies across Missouri. Led by an independent Board of Directors and working in collaboration with partners from across the state, Missouri Partnership’s expert team markets Missouri as a strategic business location globally and provides direct support to companies interested in investing in Missouri to connect them with the best locations and solutions for their business goals. Some major recent company investments in Missouri include Amazon, American Outdoor Brands, Aurora Organic Dairy, Auto Alert, CertainTeed, CVS Health, Dollar Tree, Faurecia, Nucor Steel, Owens Corning, Square and Vital Farms.