Missouri Partnership announced today that Janelle Higgins has been promoted to Vice President, Marketing and Communications.
In this role, Higgins will expand Missouri Partnership’s video and visual strategy, increase public relations efforts, and continue marketing and promoting Missouri globally.
“I have been so thrilled to have Janelle be part of our team,” Subash Alias, CEO of Missouri Partnership, said. “She has made her mark in all three of our key program areas since joining our organization. Her new and expanded role on the Marketing team will enable her to tell the Missouri story even louder.”
“Janelle has been an incredible asset to Missouri for years, and this new and expanded role will only increase her positive impact on the state,” Mark Sutherland, CMO of Missouri Partnership, said. “Her skill sets, her vision and her commitment to our great state all come together in a way that allows us to present Missouri as a top destination for business investment globally.”
Higgins joined Missouri Partnership in 2014. She has worked extensively on business recruitment projects, as well as in business development. Most recently, she served as the Director, Marketing & Communications.
“It is an honor to work alongside my colleagues and economic developers across the state to highlight Missouri’s business strengths,” Higgins said. “Our line of work has always been rewarding, and it is even more meaningful now as we continue to navigate through the pandemic. Playing a small role in bringing new jobs and investment to the state is truly gratifying.”
Prior to her role at Missouri Partnership, Higgins spent a number of years working in television news in various cities. She was a reporter and anchor at WJFW in Rhinelander, Wisconsin, a producer at KOLR-10 in Springfield, Missouri, and a host and producer at STL-TV in St. Louis, Missouri. She graduated from Southern Illinois University Edwardsville with a Bachelor’s degree in Mass Communications.
About Missouri Partnership
Founded in 2007, Missouri Partnership is a public-private economic development organization focused on attracting new jobs and investment to the state and promoting Missouri’s business strengths. Since its founding, Missouri Partnership has worked with partners across Missouri to attract companies that have created more than 26,000 jobs, more than $1.3 billion in new annual payroll, and more than $3 billion in capital investment.
Missouri Partnership works in partnership with the Hawthorn Foundation, the Missouri Department of Economic Development, the State of Missouri, and economic development agencies across Missouri. Led by an independent Board of Directors and working in collaboration with partners from across the state, Missouri Partnership markets Missouri as a strategic business location globally and provides direct support to companies interested in investing in Missouri to connect them with the best locations and solutions for their business goals. Some major recent company investments in Missouri include Accenture Federal Services, Amazon, American Outdoor Brands, Aurora Organic Dairy, Casey’s General Stores, CertainTeed, Chewy, Inc., CVS Health, Dakota Bodies, Dollar Tree, Faurecia, Niagara Bottling, Nucor Steel, Owens Corning, Square, USDA, and Vital Farms.