St. Louis, Missouri-based AB Mauri North America has partnered with Amyris, a leading biotechnology company in the clean health and beauty markets, for an exclusive, multi-year agreement for the sale and purchase of Amyris’ Purecane RebM zero-calorie sweetener for baking applications.
“AB Mauri is ready to partner with Amyris and leverage its expertise in biotechnology for the benefit of our industrial baking customers,” said Mark Prendergast, President of AB Mauri North America. “While sugar plays an important role in baking, creating sweetness, color and texture in baked goods, excessive consumption is a leading cause of ill health in North America. The inclusion of Amyris’ innovative Purecane ingredient in our sugar reduction solutions will allow our customers to reduce sugar in their products while maintaining the same taste and quality that consumers love and demand without the negative health consequences.”
The partnership is expected to transform the industrial baking sector in the U.S., Mexico and Canada markets by enabling AB Mauri’s customers to produce reduced sugar baked goods with no loss of flavor, texture or product appeal.
“We are very pleased to partner with a leader like AB Mauri to bring our sweetener to consumers of baked goods,” said John Melo, Amyris President and CEO. “Like AB Mauri, we are committed toward providing consumers with healthier options from sustainable ingredients to reduce sugar in people’s diets while letting them enjoy the sweetness they desire.”
Purecane Brand Sweetener is a zero calorie, zero glycemic sweetener that can be used as part of a better-for-you diet to reduce the intake of sugar, calories and carbohydrates – making it a solution for not only diabetics but also for the growing consumer-base looking for less sugar in their diet. Purecane is made through a fermentation process that starts with sugarcane and then converts it to a pure, no calorie sweetener without any artificial chemicals or bitter aftertaste, unlike other alternative sweeteners. This process also requires one-tenth of the agricultural acreage than other leading natural leaf products and results in very low waste.