Forbes: Agtech Leadership; It’s Missouri’s Story

Recently, on Forbes.com, Missouri’s global agtech leadership and our work to promote that to companies around the world was featured by Steve Olenski.

Agtech is not necessarily one of those areas that is easy to market, but five states have proven that all it takes is a little ingenuity and a lot of understanding about what the organizations they want to attract are looking for in a partner …

Missouri Partnership, which works with the state of Missouri, has successfully formed lasting agtech partnerships because of its strategy to deliver a long list of capabilities: talent, technology, scientific leadership, resources, and assets. Its market position has to illustrate Missouri’s thought and innovation leadership when it comes to the latest in advanced farming practices. The organization has learned that highlighting what these partners are seeking most — a strong agtech infrastructure, access to capital, crop and livestock diversity, abundant water supply, and rich soil — are the key attributes to highlight.

 A little name-dropping also hasn’t hurt its efforts; it illustrates the powerful partnerships the state already has and incorporates some influencer marketing tactics to the mix. These admired names like the Donald Danforth Plant Science Center, Monsanto, DuPont, BASF, Bayer, Bunge Limited, KWS and Symbiotics are opportunities to build credibility as part of a marketing strategy just like influencers do with products and services …

Read the rest of the article over at Forbes.com