Fitness Apparel Company Invests in New Missouri Headquarters After Tremendous Growth

Fitness apparel startup AGOGIE has moved to a new headquarters in St. Louis, Missouri, hoping the move will help it capitalize on skyrocketing growth. Founder and CEO Aaron Mottern said AGOGIE’s new 25,000 square foot headquarters and distribution facility comes as it has experienced massive growth, with sales of more than $3 million this year to date.

The new facility will also allow AGOGIE to grow its team, adding 15 new team members by the beginning of 2022.

Launched in 2017, AGOGIE is a direct-to-consumer, “resistance apparel” startup that has developed pants with built-in resistance bands aimed at helping those who wear them to strengthen muscles and burn calories while working out or walking around.

In recent years, AGOGIE got a boost from having its product featured by high-profile publications and television shows. It appeared on the “Rachael Ray Show” in 2019 and the “Tamron Hall Show” in 2020. Another catalyst for the startup’s growth was its participation in the St. Louis-based Capital Innovator’s accelerator program.

Moving forward, AGOGIE plans to continue to seek out rapid growth. Mottern said the company is targeting revenue of $26 million, with plans to launch additional products like shirts, shorts and new colors for its pants

“We’re going after extreme growth and we have new products coming out,” Mottern said. “We have some other product lines to really aid that growth and really increase the lifetime value of the customers.”

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